Shane McConkey was a pro skier, a geek, a goofball, a movie star and a guy who believed we could make the world a better place. Most of all, he cared about protecting our planet. Global warming isn’t cool, but protecting the environment is. So this fall, students all across the country, and those who participate in the Hot Planet Cool Athletes program are invited to enter the Shane McConkey Eco Challenge. Get a team together and come up with a creative idea to help fight climate change in your very own school and you could win up to $6,000 to keep the momentum going. Since 2011, the Shane McConkey Foundation has donated over $80,000 to schools for environmental improvement projects.